Our History

Italia Furniture Inc. is proud to be on Dawson Boulevard’s famous Furniture Row of Atlanta and has been for 15 years. Italia proudly delivers and services the entire southeast. Founder and President Sung Chun opened Italia Furniture in 1994. Prior to opening Italia Furniture Mr. Chun already had 10 years in the industry. Always most confident in Natuzzi’s products and service to the customer, Mr. Chun made the commitment to only carry Natuzzi for leather at Italia in 2006. Renovations began and Natuzzi’s newest Italy gallery was born. Stepping into the showroom typically gets a, “Wow!” Not only will you see a showroom that feels like you just stepped into the Natuzzi website, you will also be able to see, sit, and experience more of the Natuzzi Italy, Natuzzi Editions, and Ital sofa product than anywhere else in the country. In addition to an incredible selection, the personal attention we give our customers truly makes Italia a special place to shop. As a family business, we focus our attention on your family, their lifestyle, and what is truly important to you. Our customers have their Natuzzi pieces for 8, 10, 15, sometimes even 20+ years. Multiple generations have already made us their favorite place to buy leather, we invite you to stop by and understand why. Our showroom spans over 16,000 square feet. Here you will find the largest selection of Natuzzi products in the Southeast. Italia’s furniture collection also includes ‘Made in Italy’ products from Alf, Rossetto, and Doimo. We are also proud to supply our customers with Tempurpedic Mattresses, Eco Sleep Mattresses, Benchmaster chairs, Kovac’s Lamps, and Surya Rugs. Italia is also happy to seek items out for you as well. Give us a call and let us know about that perfect piece that you must have.